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Pay-per-click - Wikipedia
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.. Pay-per-click is commonly associated with first-tier search engines (such as Google Ads and Bing Ads).

What is PPC? Pay-Per-Click Explained - Portent
Pay-per-click (PPC) marketing is a complex digital marketing channel. It presents a significant opportunity for digital marketers to grow their traffic and conversion metrics. But without a smart strategy and careful tactics, pay-per-click can cause major headaches. We?ve put together the answers ...

What Is PPC? Learn the Basics of Pay-Per-Click (PPC ...
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it?s a way of buying visits to your site, rather than attempting to ?earn? those visits organically.