Pay Per Click Toolbox

Why Use Google AdWords To Market Your Products & Services?

The reason for the enormous success of Google AdWords advertising program is that you are getting through to customers who are already searching for the product or service that your company offers.

This a 'pull marketing' strategy meaning that the customer is coming to instead of your trying to attract him which understandably yields far better Return On Investment (ROI).

If you are using other methods of advertising such as TV/radio ads, flyers or banner ads you are showing your product to a very wide range of people however usually a very small percentage of them will have an interest in the products or services that you have to offer. It's clear to see why these methods are labeled push marketing - it's because you're basically trying to convince them to buy.

Research shows that ROI from "push marketing" methods is consistently lower than with pay-per-click marketing via AdWords for example, where customers already have some interest when they start their journey.

Other advantages include:

Full control of the budget that you spend - it is entirely up to you how much you spend per day on Google AdWords.

Full control of the advert exposure and targeting - you can target specific geographical areas and set scheduling options. This means that now you have control of who see your advert and at what times of the day it will be shown.

Measurable ROI - Google AdWords offers a comprehensive system that will help you track your ROI with "AdWords Conversion Tracking". This will allow you to see which keywords are producing sales and at what cost. In addition to this Google AdWords offers a complimentary package called 'Google Analytics' which will tell you everything that you might want to know about what visitors are doing on your website.

Massive exposure - Statistics show that more that 80% of internet shoppers rely on search engines to help them find what they are looking for. And you probably guessed it Google holds the largest market share with over 43% of the search engine market (2006, Search Engine Watch).

Alexander and his colleagues at Advertise PPC have helped numerous companies make their AdWords accounts profitable and cost-effective. If you are a business running Google AdWords and need assistance to improve your accounts performance please do not hesitate to visit our website and have a look at our services

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